“What’s in a name? That which we call a rose, By any other name would smell as sweet.”-Romeo & Juliet (Shakespeare)

One of my interesting subjects is English Literature. I still remember how I used to daydream about many novelists and prominent authors and visualized each of their stories after my class lecture. Charles Dicken’s David Copperfield was one of my favorites, and I always sympathize with David the main character in the novel. His great Aunt Betsy Trotwood was renamed David Trot and besides this, David is called by several names in this novel giving him a different persona in each of his names.

In another famous novel by Shakespeare Romeo and Juliet, Juliet is not allowed to associate with Romeo because he is a Montague. If he had any other name it would be fine. So she complains that his name is meaningless and she says if the rose had any other name it would still be the same.

So with Romeo, he would still be the same beautiful young man even if he had a different name. Therefore she says “What’s in a name? That which we call a rose by any other name would smell as sweet” She ponders what is so special about a name? A rose, even if it were called something else, would smell just as sweet. So Romeo would still have all the perfection that he has, even if he were not called Romeo.

The Importance of Naming Your Business: How a Name Can Affect Your Brand

Talking of business do you know how they build a brand name? As an example of the name Google (the famous search engine), don’t be surprised that in 1996 it was called “BackRub.” Creators Larry Page and Serge Brin renamed their business and technology Google in 1998. It’s “a play on the word ‘googol,’ a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. Hmm…business runs after their name.

Click here to find which top-notch businesses changed their name to be successful.

With all such examples and many others, we see how name affects situations, personalities, character and culture. Maybe that’s the reason when a new child is born we begin looking for a perfect name for him or her. The same is true when you start a new business, you need to give a name to your business be it a yoga business or any other small or big business you wish to start.

Why choosing the right business name for a yoga studio is so important?

Many yoga studio owners especially new start ups are always keen to give a glamorous name to their studio, but such names in the long run are not compatible with your studio or yoga class. Choosing a business name for a yoga studio is very important because the name you choose is the primary factor for branding and marketing so you need to consider the name carefully.

After all the yoga studio name needs to be memorable and works both in offline and online scenarios for marketing your business and attracting your yoga students.

As it is said that the first impression is the last, you should decide a name that explains what you do or what message you wish to convey to your potential customers. The yoga studio names should reflect the meaning so that it is understandable by anyone around the world.

Keeping Sanskrit yoga names is good as Sanskrit is the ancient language of India, but giving a yoga studio name in this language in Western society cannot give it a proper meaning to your clients unless and until you explain to them what it means.

Also, yoga studio names should show the case as to what values you want them to reflect. Always remember while a fun and trendy name might sound good to you and impress your customers students may not be thrilled to join a class that has an odd-sounding name that has nothing to do with Yoga.

Therefore consider the following points when giving a business name for your yoga studio

• Yoga studio name should be catchy and professional and speak to the audience you want to reach
• The yoga studio’s name should attract your kind of yoga students. Say you are going to offer only Vinyasa Yoga with no physical exercises then the yoga studio name should be more inclined to the kind of subject of study you are going to offer in a yoga class. This may sound obvious but there is value in being explicit. For instance, a name like Biggy’s  Ashtanga doesn’t mean much to a person who is looking for a yoga studio but has never done yoga before.
• The yoga studio name should be pronounced and remembered easily. “Matsyendrasana yoga” may mean a lot to you and how you structure your practice, but will people type it correctly when they look for you on the web?  
• Your yoga studio name should be unique. Don’t copy the names of other studio owners. Simple to understand there might be at least 10 yoga studios in Australia with similar names or whose names include similar words. This can be a problem if you launch a business with a name that is similar to another in your town. Not only it will create confusion among yoga students but it also will not allow you to expand or grow the business with the same name.

4 Yoga studio name ideas

Here are few of the yoga studio name ideas (English, Sanskrit, Hindi) that you can use when starting your yoga business

1. You can name your yoga studio with your name, say Ashley Yoga; Shindy Yoga, Yoga with John etc.
2. Use your street name for your yoga studio, say you are living in a location which is main street, then name it Main street yoga, George Street Yoga or Yoga at Downtown etc.
3. Name a yoga studio with creative ideas like Buddha Belly Healthy Yoga, Rhythm with mind body, Urban Asanas, Three yoga elements, White lotus yoga and so on. You can use your own imagination here but in context to yoga.
4. Name a Yoga studio in context with your Yoga Class. You can use the names of Yoga asanas or yoga types to name your studio; say Iyengar yoga studio, Bikram Yoga Studio, Hatha Yoga Studio, Kundalni Yoga Studio etc.

1. Yoga studio names in Sanskrit

As Sanskrit is an ancient language of India, you can use it to name your yoga studio. But we advise using simple Sanskrit names as more complex ones will be a bit difficult for Westerners to understand. Many yoga businesses in Australia or the US believe that giving a Sanskrit name for their yoga studio will attract more yoga students and yoga teachers the fact is it might help to bring in more students but it might also make a student confused over the Sanskrit yoga studio name which is difficult to understand.

Some of the well-known and popular yoga studio names in Sanskrit are Moksha Astanga Yoga, Ardha Chandrasana, Mukha Yoga, Supta Buddha, Utthita Parvakonasana, Hasta Pada Yoga, Surya Namaskar Yoga, Namastey Yoga, Padma Yoga, Shanti Yoga, Shala Shanti Yoga, Atman Yoga, Prana Yoga, ANanda yoga, Drishti Yoga, Dharma Yoga, Gyan yoga, Mantra yoga, Aparigraha, Ida Nadi Yoga and many others. Remember that the yoga studio names must reflect the yoga sequence of your Yoga class and your yoga practices.

Click here to find the 200 key Sanskrit yoga terms that you can use to name your yoga studio business.

2. Yoga studio name suggestions by Yoga Asanas

Yoga teachers at yoga studios teach various yoga asanas and yoga styles so you can name your yoga studios accordingly. Here are a few of the Yoga studio name suggestions  by Yoga Asanas

• Hatha Yoga – For standard flow postures with a sequence
• Ashtanga Yoga– For series of movements with the breath
• Iyengar Yoga – For physical practices to attain body attention and alignment.
• Vinyasa Yoga – For rhythmic movement of various postures.
• Yin Yoga – For holding of postures with support for a long time.
• Aerial Yoga – For practice on silk hanging from the roof
• Bikram Yoga – For the yoga practices where room is heated upto 40 degrees to do yoga
• SUP Yoga – For yoga practice on paddle board.
• Acro Yoga – For partner yoga.

3. Hot yoga studio name ideas

As Hot yoga is a vigorous form of yoga performed in a very warm and humid studio with many different types of hot yoga classes you can name your yoga studio accordingly. Like the Bikram form of hot yoga, or a  Hot 90-minute yoga. Hot yoga poses require lengthy, forceful and sustained contractions of all major muscle groups and various such types of business studio names can be given.

Here are the few yoga studio name list for hot yoga studios:

• Parayma Yoga
• Ardha-Chandrasana Yoga
• Pada-Hasthasana Yoga
• Utkatasana Yoga
• Garurasana Yoga
• Dandayamana-JanushirasanaYoga
• Tuladandasana Yoga
• Kapalbhati Yoga

Click here to know the yoga studio name ideas for Pilates and Fitness centers

There are many other awesome hot yoga studio name ideas that you can use according to the Hot Yoga poses and practices.

4. Yoga studio name generator

If you cannot find a proper yoga studio name idea then no worries. There are various tools with which you can generate names of yoga studios.

Some of these online yoga studio name generators are free and few are paid services. Following are the few best yoga studio name generators that you can use online:

• Business Name Generator: Click here for a business name generator for yoga studios
• Namelix: Click here for Namelix studio name generator
• BizNameWiz: Click here for BizNameWiz Yoga studio name generator
• Name Station: Click here to get various yoga studio name suggestions
• Anadea: Click here to get a design yoga studio name generator
• Getsocio Yoga Name Generator Tool: Click here for free yoga studio name generator
• NameMesh: Click here for yoga studio name suggestions and generator for new startups

Click here to know more business name ideas

Click here to find 10 best new business name generators

Finally remember that before you name a yoga studio or yoga business always take care of your brand goals, know your competitors, understand your target market, consider the type of yoga you are going to teach, and then brainstorm your ideas to pick the right name.

Once you get the name then you need to register the yoga studio business name and get your own brand identity. Click here to register now in Australia

Also, think about trademarking it if it makes sense. Click here to know more about Trademark in your yoga business.

You can do it yourself by visiting the Patent and Trademark Office or using an online service to take care of it for you. If you want your web presence you can also use this studio name as your domain name and make your yoga studio digital.

Get the best Yoga studio booking and management tool like KRIYA or any other that you wish to manage your yoga studio so that your business runs with efficiency and your studio name becomes a brand company.

Frequently Asked Questions About Naming Your New Yoga Business

What are some key elements to consider when coming up with a yoga studio name?

When coming up with a yoga studio name, there are several key elements to consider. Firstly, the name should be unique and memorable, as this can help your business stand out from competitors and create a strong brand identity. Secondly, the name should be easy to pronounce and spell, as this makes it easier for clients to search for your business online and recommend it to others.

Additionally, the name should accurately reflect the style or philosophy of yoga taught in the studio, as this can help attract the right clientele and set expectations for what clients can expect from your classes. Finally, it’s important to ensure that the name is not already taken or too similar to existing yoga studios in the area, as this can cause confusion and legal issues down the line.

How important is it to have a unique and memorable yoga studio name in today’s competitive market?

Having a unique and memorable yoga studio name is very important in today’s competitive market. With so many yoga studios and businesses vying for attention, having a distinctive name can help you stand out from the crowd and make a lasting impression on potential customers.

A unique name also helps create a brand identity and can help your business be easily recognized and remembered by clients, which is crucial for building a loyal following.

Should a yoga studio name reflect the style or philosophy of yoga taught in the studio?

Some yoga studios choose names that are specific to a particular style or philosophy of yoga, while others prefer more general names that can encompass a variety of styles. Ultimately, the decision depends on your vision and goals for your studio.

A name that reflects the style or philosophy of yoga can help attract students who are specifically interested in that style or philosophy, while a more general name can appeal to a wider audience and allow for more flexibility in the types of classes offered.

Is it better to choose a yoga studio name that is short and easy to remember, or one that is more descriptive of the studio’s offerings?

It ultimately depends on your goals and branding strategy for your yoga studio. A short and easy-to-remember name may be more memorable and easier for customers to recall, but may not convey as much information about your studio’s offerings.

On the other hand, a more descriptive name may provide a clearer picture of what your studio specializes in but may be harder to remember or distinguish from other similar businesses. Consider your audience and the overall image you want to portray for your studio when deciding on a name.

How can I make sure my yoga studio name is not already taken or too similar to existing yoga studios in my area?

You can ensure that your yoga studio name is not already taken or too similar to existing yoga studios in your area by conducting thorough research, including checking online directories, and social media, and conducting a trademark search.

Don’t forget to consult a legal professional to ensure that your chosen name is not infringing on anyone’s intellectual property rights.