Yoga Studio Vision Statement
Clarity of vision is the key to achieving your objectives- Tom Steyer
Is vision a dream; for me it is a dream to convert into reality. There is a very well saying that your vision will become clear only when you can look into your own heart. “Who looks outside, dreams; who looks inside, awakes”.
A few days back Biggy my yoga friend contacted me to write his yoga business vision statement. To write a business vision statement is not so easy. But to make your business success be it small yoga studio or large yoga space, you need a vision and be committed to it.
So what is actually a vision?
If you go by the dictionary meaning vision is “the ability to see: sight or eyesight, something that you imagine, a picture that you see in your mind, something that you see or dream.” Wikipedia gives a more simple definition: “Vision is foresight- the capacity to envisage future market trends, and plan accordingly.”
Business owners define vision as the energy-driven force where you need to be bold enough to face the challenge and keep the determination to succeed. In the vision statement for your business, you need to create certain rules or set a frame or specific duties that can be shared by your studio team to run it efficiently.
Do you know that the great and successful business entrepreneurs have set a strong and clear vision? If we look at Facebook, Google, Walt Disney, Instagram, all these successful businesses have a vision to implement in running their successful startups. Disney’s vision is”to make people happy” or Instagram’s “capture and share the world’s moments.”Or Amazon: “To be Earth’s most customer-centric company where customers can find and discover anything they might want to buy online.”
With consistent hard work and committed to your goals you can create a vision statement that encapsulates your yoga studio’s core ideals and provide a roadmap to where it wants to go. A vision statement also provides your yoga teachers, to understand the meaning and purpose of your yoga business.
Research shows that people who find their yoga studio vision meaningful have engagement levels of 68%, which is 18 points above average. More engaged team members are often more productive, and they are more effective corporate ambassadors in the larger community. A vision statement can have on a yoga business long-term success, therefore it is worth taking the time to craft a statement that synthesizes your ambition and sets a goal for you and for your team members which can even be studio receptionist or a yoga instructor that help you run your yoga business
Vision statement and Mission Statement
Once you understand your purpose to have a yoga studio, you can develop a vision statement. But there is one another aspect to your vision, and that is to take action on your vision. This vision thus becomes your mission. Therefore, the mission statement is to impact and transform lives through yoga education and practice. The mission is the what and how of the vision statement. A mission statement is a short statement of why your yoga studio exists, what its overall goal is, identifying the goal of its operations: what kind of yoga service it provides, its primary customers or students, and its geographical region of operation. A mission statement is a concise, descriptive statement of our own personal vision that details, in a few lines, why you teach yoga.
An example of a vision statement is
Wellness and wellbeing for all with no one left out. In this great vision, we are propogating ancient yet scientific wisdom which can bring the light of hope to everyone. We have a dream vision to see everyone healthy in holistic manner.- The Yoga Guru
An example of a mission statement is
The Yogaguru’s Mission is to create health awareness and to provide Holistic Health to the humanity all over the world. As we believe health is sum of physical, mental, emotional, socio- economical and spiritual well being. Thus it can be called holistic health.- The Yoga Guru
Vision for Yoga Studio
Vision for yoga studio must reflect yoga as a practice in every aspect of your business. This vision should be friendly and healthy for wellness to one and all. Your vision should have the highest possible quality of yoga teaching, class offerings, and well-maintained studio. Also, the vision for yoga studio must include the purpose of serving yoga to the community in a dedicated environment with a proper yoga sequence. The yoga instructors should be passionate about teaching yoga irrespective of any student discrimination so that it helps them nurture their mind, body, and soul.
How to write a vision statement for your yoga studio?
To write a vision statement for your yoga studio, you can follow the steps given below. Remember to also align your vision statement with your yoga studio’s values and goals.
1. Think of the future of your yoga studio
In every business vision statement, you need to project five to ten years into the future. Answer the questions in your vision like where will your yoga studio stand after five years? Will it be in the same location as it is now, or do you need a permanent studio if your business grows. Will, you still tach only Vinyasa or Hatha yoga or will you offer different services like zing yoga. Would you become a strategic partner with your clients rather than a third party vendor? This “world” is where your vision statement should live.
2. Consider your studios objective
To write a vision statement, you should consider your yoga studio’s objective, advantage, and scope. As for why your yoga studio exist?; how can your studio be different from others, what should or shouldn’t you do to achieve your objective? How will you face the tough competitive market?
3. Mention your definition of success
You can write in your vision statement what does success mean to you? Are you only money minded or you also want the community to grow health-wise? What sets your goals apart? While defining be succinct and clear with your definition.
4. Create an analogy
Being the owner of a small yoga studio owner you want to have a new niche, so you can consider referencing a brand business organization or yoga studio that your team would quickly recognize. This will allow them to create an immediate picture of your vision. As an example vision statement “We will grow faster than the X brand.” (X being the number-one brand in yoga.)
5. Set a measurable goal
You can consider these hypothetical vision statements as well when setting a measurable goal. “We will be number one in the yoga business where we compete.” “We want to reach $X in sales by 20XX.”
Finally simply creating a vision statement isn’t enough because you need now a mission to use it which plays an active role in executing your strategy. Your yoga team should clearly understand your yoga studio vision. Also, make sure you ask for and receive feedback on it. This helps the buy-in and alignment process for any business. For this implement a strategic framework that will help to track progress in achieving the key aspects of your vision. Your framework should hold and track your goals, and should always be manageable in terms of actions and implementation.
Also when one vision is achieved you can always have room to write another vision statement that will help you in creating a successful yoga business platform for future growth.