Many yoga instructors are taking online classes, and there are no set standard rates for these classes. Often, the rates of an online yoga class vary from instructor to instructor, studio to studio, and the type of yoga being taught. This confuses the students, and they start looking for online yoga classes that fit their budget.

Moreover, during the ongoing pandemic, I talked to some yoga students. Most of them do not want to take online yoga classes as they find them hard to learn. They want to return to the yoga studio and learn yoga with a personal instructor.

Below are the few factors that will help you determine how much to charge for an online yoga class:

1. Are you taking a group class or a single class?

If you are taking a group class, you should charge a reasonable rate. Set a standard charge for a group setting, which can vary from $10 to $35. Some sample prices for a private session are $35/hour to  $120/hour.

There are several different types of yoga that you can teach online. Some of the most popular types of yoga include: 

• Hot Yoga 
• Vinyasa 
• Power 
• Ashtanga 
• Kundalini 
• Iyengar 

While the cost of the different types of yoga lessons is usually similar, it can sometimes vary depending on your experience and expertise.

2. What will be the duration of your yoga class?

A standard yoga class lasts an hour. Average Yoga Class Price List

Yoga Class Length	Average Cost
30 minutes	$10 – $15
45 minutes	$15 – $25
60 minutes	$25 – $30

Set the price according to the yoga class length

3. What is your experience in Yoga?

Most experienced yoga instructors charge more. Prices are also higher in capital cities than in country towns. Many yoga teachers, particularly those fresh out of Yoga Teacher Training, are inclined to charge as low as $5 or $10 per hour of instruction. Many times, they even offer free classes as a way to get more teaching experience and to build up their credentials. 

The prices you charge should be based on the understanding that you are sharing something of value with your yoga students rather than an arbitrary numerical value you attach to your time.

Other teachers price their classes similarly to other wellness practitioners, such as Reiki healers, acupuncturists, and reflexologists, in their area, while yet others match their prices to personal trainers or gym coaches.

 4. Find out what others are charging.

It is a better idea to explore in and around other yoga studios or fitness classes and find out what they charge online. Pricing your online classes at a similar or comparable rate will set a standard of cost for each online yoga class.

Why pay for an online yoga class?

Many students opt for free classes online via YouTube channels or subscribe to some apps and download free apps. They ask why they pay for an online yoga class. Though for many, this question seems relevant in today’s time and scenario, the students should think that conducting an online yoga class is not that easy. It is also a time-consuming job.

One should consider the hidden and invisible costs of teaching yoga online.

Teaching an online yoga class requires a lot of work. Planning the lesson sequence and cues, though, are the same as in a yoga studio. However, you have to set up an online yoga studio, create a website, or create a booking system to get students to sign up for an online yoga class.

Besides this, you also take marketing classes and prepare in advance, assembling your laptops, cameras, lighting, mats, and other required things to stream the online classes, in addition to the internet and the electricity bill.

According to experts, you can charge between $15 and $25 for an hour of online group class.

How much should I charge for an online yoga class?

It all depends on you personally as a yoga teacher. You have to consider all the above factors, such as your time, effort, experience, and what you are teaching and then decide to set a rate that earns you a bit of profit for sustaining your yoga profession.  You should be comfortable with that amount and feel that what you are charging is not beyond the means of an ordinary student.

The rates of your online yoga class should reflect the value of what you are providing to your students.

After all, you have to make money for your family and life, but that doesn’t mean you should teach yoga only for money. When you charge a fair price for the value you give to your students, you can pay your bills, hire others, give to worthy causes in your community, and make a real difference, apart from your positive impact on your students.

In any business, especially where there are many competitors, many teachers offer low prices to attract students towards them.  However, this is not necessarily true. People tend to associate price with value and often use price as a gauge of quality. Low prices may signal potential students a lack of expertise or value or a teacher who isn’t experienced or specialized.

• The average cost of yoga lessons in the UK ranges from about £20 to £70, however as this is an average, costs may vary. Many yoga teachers also offer the option of purchasing a package of yoga lessons at a discounted rate.
• The average cost of yoga lessons in Australia ranges between $10 and $120.

If you think that you are charging less than other teachers for marketing purposes simply to cut other teachers, then it has a negative impact on the yoga industry and on your ability to sustain your yoga business. It also pulls down the whole industry and reduces its professionalism.

People see yoga services as devalued when other yoga teachers offer classes for $5 or $10 per lesson, and they come to expect similar prices from all yoga teachers.

You can join the Facebook community of yoga teachers or any yoga discussion group to find out how much you should charge for your online yoga class and how to structure packages online. 

What’s the best option to get more students online?

The best option to attract more students online is to offer subscription-based yoga classes or a weekly or monthly package. Many yoga teachers offer free YouTube channels and free trial periods to attract students to their online classes.

Also, look for the type of yoga you want to teach. For people new to yoga, following a daily structured program can sometimes make committing to a practice a whole lot easier. Many instructors offer comprehensive programs that allow students to move through a series of classes that get progressively more difficult, which attracts students.

Find here how to increase class attendance.

You can include yoga poses and meditation or pranayama lessons, and all three of these components challenge the students physically and spiritually. Classes can range in length from 10 minutes to over two hours, with a variety of styles offered, including Hatha, Vinyasa, Ashtanga, and Kundalini, among others.

Teachers also love to teach how to incorporate props such as a yoga block, bolster, straps, or blankets to make the practice safer. Most courses will require a yoga mat, but many also encourage props such as a yoga block, straps, or blankets to help modify movements or teach a restorative style of yoga. For these tools, you can give an online store description or tie-up with such a store to add revenue to your business.

New students who have never been to yoga can start with a beginner flow sequence regardless of their fitness level. This will allow them to learn the basic principles and cues that you, as an instructor, will use at higher levels. A skilled instructor can offer modifications and alternatives to certain poses.

Online yoga classes with a paid subscription should cost roughly $10 and $30 per month. Live studio classes will run you about $25 to $35 per class, depending on the location, brand, and you as an instructor’s experience. In this manner, it benefits students as they opt to purchase a multiple course pack that can significantly bring the cost down to them, but make sure they like your class and are hooked to it. You can also check with the local community or talk with your neighbourhood yoga teacher about how much they charge for an online yoga class.

Finally, the gear is in your hand. You have to decide how much you think is best suited to charge the students based on the above criteria. Best of luck!

See also

Your Guide to Stream Yoga Classes Online – Zoom vs Skype vs YouTube Live vs Facebook Live
5 Ways to Offer More Professional Online Classes as a Yoga Teacher